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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign.

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Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

Vice President, Marketing Technology. Disclosure: IBM paid for my travel and expenses to attend IBM Vision 2017. cta] The post IBM Vision: The Future of AI and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Tell Better Data Stories. Vice President, Marketing Technology.