3 Best Practices For Using Data In B2B PR
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives. Focus on the findings instead.
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