Newsfile

JANUARY 30, 2024

Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Adhering to the 80/20 rule of education/promotion is a good place to start.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JUNE 6, 2016

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). Our audience only cares whether the content is engaging, entertaining, or educational. Today, the concepts of earned, owned, and paid media are largely meaningless.

Advertising 60

Advertising Advertising Publicity Infographics 60