Data-Driven PR eBook Marketing Pitching 
Shift Communications
NOVEMBER 15, 2017
Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.
Shift Communications
APRIL 2, 2015
The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.
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