Data-Driven PR Document Leadership Pitching 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.
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