ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!
The Proactive Report
DECEMBER 27, 2017
However, only 31% have a documented strategy. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. While news websites do have a voracious appetite for content, they are also data driven now.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
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