Data-Driven PR Definition Pitching Technology 
Shift Communications
JANUARY 9, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
MARCH 8, 2016
By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. In our job as PR professionals, we need to ask a lot of questions, especially given the intricacies of our clients’ technologies. Critical and Creative Thinking. Genuine Curiosity.
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