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What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Critical and Creative Thinking.

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