Prohibition
DECEMBER 9, 2021
It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. What will happen if a crisis does happen.
Sword and the Script
MARCH 3, 2015
Whether it’s the 140 character limit on Twitter, or a comment which reads TLDR, simplicity spells success in customer service, and customer service is good marketing. He created a unit combining existing call centers and a newly formed social-media customer-care group.
Stephen Waddington
JULY 10, 2017
Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.
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