McKinsey: 5 Factors Driving a New Golden Age of Marketing
Sword and the Script
MARCH 3, 2015
In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.
60 
Let's personalize your content