Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Contently - Strategy

FEBRUARY 1, 2019

On one hand, that’s a little disturbing—ideally humans should know and care when they’re being sold a product, and companies like Facebook have already been caught taking advantage of Gen Z’s mindset. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. We’ll look at ethics and governance. Almost 70% of Facebook time is spent on mobile. The importance of data.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels.

Social Media 91

Social Media Marketing Media Creativity 91