Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Marketing measures customer satisfaction ratings and feeds revenue projections into the ERP system, which drives bottom line results and ROI.

Data 60

Data Marketing System Google 60