ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 190

Marketing Content Marketing Data Social Media 190