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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Targeting local and small businesses.

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them).

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