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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Targeting local and small businesses. Customer service and customer sentiment .

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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them).

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