Customer Service Data-Driven PR Social Media Storytelling 
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.
Beyond PR
MARCH 30, 2018
You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. It represents the kind of value you can get when you pair good data with great technology.
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