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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

“The PRSA MBA/Business School Program curriculum was designed to give faculty flexibility in how they teach strategic communications and reputation management principles and adapt these essential PR management skills to the participating university’s MBA curriculum,” said Rennie. She shared her approach on the webinar.

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A Challenging Road to Accreditation???

PRSay

“I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I Part of me thought it was going to be too hard, but I sat through a few webinars and was determined to earn it.”. APR+M, teaches public relations full time at the University of Wisconsin – Whitewater.

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The Importance of Community Relations in Healthcare

Landis PR

Most jobseekers wish to work for a values-aligned company and seeing an employer engaged in the community matters to new talent. Webinars, support group sponsorships and financial support for health-related nonprofits gets the information and services needed to those underserved populations.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said.