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Effective Crisis Communications Strategies for Travel and Tourism Companies

Ronn Torossian

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted.

Tourism 195
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Top 11 PR Crises in 2020 So Far

Prohibition

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. Money, money, money: Saracens salary cap crisis.

Crisis 71
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Top 11 PR Crises in 2020 So Far

Prohibition

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. COVID-19 has had a huge impact on pretty much everything and everyone, especially for the travel and tourism industry. Money, money, money: Saracens salary cap crisis.

Crisis 62
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The Value Of A Fire Drill

Waxing UnLyrical

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. Not everyone agrees with this… before it hits the fan, that is. These fine folk did: Jan.

Crisis 71
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2022 PR Predictions

Landis PR

This will also be mirrored in the PR world where agencies with special reputations and expertise in that field will flourish (as they do already). Tourism and travel will need time to recover as will specialized PR agencies in that sector. Both internal and external factors should be addressed in this regard.”.

Trends 52