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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing 239
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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? How would you define the difference between risk management and crisis management? The relationship between risk and innovation | Jump to text.