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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.”

Marketing 239
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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text. Benefits of a framework for managing risk & examples | Jump to text. Deploying crisis management teams | Jump to text. How would you define the difference between risk management and crisis management?