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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. This has several advantages which may eclipse all other forms of internal crisis management solutions. Reasons Why You Should Work With a Crisis Communications Expert. Reputation management.

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. CEO Mark Zuckerberg, Facebook. He outlines coming solutions and good things Facebook is doing. He has clearly benefited from excellent media training. Contrition?

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Prepare to get social by being social now.

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? PR agencies must start to build their detailed knowledge, skill and experience in social and digital media. They try again.

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Landing the Interview Vs. Getting the Job

Bad Pitch Blog

So, dudes, clean up the Facebook page — nix the beach week Jell-O-shot-apalooza photos and think before you post. Seeking experience with crisis management…” ? Has integrated nascent types of media into PR campaigns” ? It''s too easy to do it.” Don’t roll your eyes…it’s a hard-won lesson.]

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

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