Crisis Management Ethics Newspapers Pitching 
Cision
MAY 4, 2016
Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?
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Sword and the Script
JANUARY 3, 2023
Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.
Sword and the Script
DECEMBER 20, 2022
a) Many community newspapers going away and hopefully still being available in some kind of online format. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. I see a few things. Year of employer branding.
Communications Conversations
MAY 13, 2015
She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. Read up on clients, write incredible releases and pitches and communicate with ease. Jacqueline Laster. A PR Rock Star should be able to do it all.
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