article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules.

article thumbnail

Behind the Headlines With Rich Oppel

Cision

You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. It will include reputation management, crisis management, brand enhancement and media relations. I find that some young professionals don’t read newspapers or influential websites. Rapid Fire Round.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Behind the Headlines With Brandon Puttbrese

Cision

Working at newspapers for a few years taught me to always consider the audience when you’re writing. What role does social media play in reputation and crisis management today? In a crisis, ethics has to be a top consideration. How do you help brands create communication that inspires action?

Crisis 0
article thumbnail

PR: Less Elitist Than Ever

Maxim Behar

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years.

Ethics 64
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

article thumbnail

Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. I see a few things. Year of employer branding.

Marketing 187