Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent
PRSay
MAY 15, 2024
For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company.
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