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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Supporting a Good Reputation.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

And how can you do so in a way that enhances, advances and protects your reputation? Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation.

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Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

The “bad guys,” or “malicious actors” as we call them in the cyber security biz, are threatening to hijack more than just proprietary data from businesses, nonprofits and/or government entities. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage.

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Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation?

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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. With some exceptions, public relations is best used to build visibility and shape reputation over time. Public relations is hot. But PR’s popularity has given rise to some misconceptions.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize. It certainly does reputationally. How do your words make you look as a person?