Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The key of any crisis communication is to be proactive, transparent and accountable. These are some things Huawei should have practised in their time of crisis.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76