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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

For example, IR owns the relationships with investors, while customer service, sales and/or marketing departments (depending on the structure of the organization) may own the relationships with customers. This will be used for reference purposes, as well as for ease of access in the midst of a crisis.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

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What’s the One Thing?

Cision

The company sidestepped the accusation and responded with its own story: employees had tampered with equipment prior to going on strike, leading to outages for customers. It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth?

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. For example, bring your PR and customer service teams into the advertising planning process. Part of the reason people lose their minds about customer service on social media is pure frustration.

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Future of PR: 2020 edition

Stephen Waddington

The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

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How to Stop a Nightmare: Listen to Your Customers

Cision

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

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