PR for Anyone

MARCH 24, 2020

If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

Publicity 331

Publicity Television Local Pitching 331

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. An advert doesn’t necessarily include all details about a product or service.

Advertising 95

Advertising Advertising Writing Product Launch 95

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. My own predictions are listed at the very bottom. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196