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How to Spy on Your Competition & Steal Their Secrets

Cision

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. The Inside Story on How to Spy on Competitors (& Innovators).

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

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Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. colleagues.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Now, I don’t know about you, but the bin thing is maybe going a touch too far!