Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)
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MARCH 17, 2021
Similarly, using data-driven methods for campaigns is not an issue but it’s only one of many PR/Communications tactics among many. It is seemingly hard as each PR/Communications organization is at different levels of maturity (see my earlier blog on Maturity Model for Data-Driven PR/Communication ).
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