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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad.

Tools 170
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A Chapter Map: Planning to Prepare for Future Crises

PRSay

Assemble a crew. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Don’t forget about your emergency kit. Is there a plan in place? Are any board members proficient in crisis planning? Connect with her on LinkedIn.

Crisis 78
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

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PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What I’ve always admired about Heidi is her willingness to learn and her ability to be a strong team member, but also a team leader. Easy – my team!

Energy 68
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12 Tips for Writing Press Releases That Drive Demand Gen

Beyond PR

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Write directly to them and focus on what they care about.

Writing 40