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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Facebook page ) and. Needless to say, that message was shared widely across Facebook. One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’"

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. 2017 also brought a reckoning of sorts for Facebook. The Losers. He called it a ”pretty crazy ” idea.

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 11) Privacy regs bring back the basics.

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12 Secrets To Protecting Your Brand From Celebrity Scandals

MaccaPR

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The governor tried to frame the “Bathroom Bill” as protecting individual privacy, but a coalition of LGBTQ rights groups and big business, including major technology companies, eventually prevailed against the spirit of the law. The post The Biggest PR Disasters Of 2016 appeared first on Crenshaw Communications.

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