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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149
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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52
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Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”

PRSay

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. When Bill Nielsen called in June to tell me of the decision to include me in the Page Hall of Fame, I was lugging a suitcase up the stairs of a hotel in Hudson, New York.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Think Google Hotels, Flights, weather, etc.). 15) Ethics in PR revisited. . – Betsy Hindman | Hindman Company.