When The CEO Should Be The PR Spokesperson
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.
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