ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

SEPTEMBER 26, 2022

Always on the corporate side, never on the agency side, but in multiple industries. I would say document. Then whoever you’re speaking with, they may want to reinforce what you’ve said by interviewing other people and that’s fine because the information that you give is accurate, timely and fair.

Healthcare 68

Healthcare Ethics Communications System 68

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. There are simply too many other “media” to neutralize even the most shocking, well-documented news report.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. For example, we know the studies that show Gen Z is expecting corporate social advocacy. You’re absolutely right.

Agency 80

Agency Publicity Ethics Analysis 80

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48