Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist.

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Storytelling Data Survey Financial 149

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

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Publicity Training Technology Data 85