Remove Content Marketing Remove Measurement Remove Product Launch Remove White Paper
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4 Teamwork Tips for Content Marketers and Product Managers

Beyond PR

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Measurement is mutually beneficial,” stresses Alexa.

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How to Strike Marketing Gold: Look Where You Least Expect

Beyond PR

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Let’s see what you can find.

How To 40
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Marketing strategies with the greatest potential ROI tap into and maximize existing assets. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Partnerships.