Sword and the Script
JANUARY 16, 2018
You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. an email about announcing the new product to customers or prospect. an email about announcing the new product to customers or prospect.
Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?
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PRSay
NOVEMBER 5, 2018
It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.
Beyond PR
JUNE 14, 2016
Think of this collaboration as a scavenger hunt, where every team within your organization has a treasure trove of actionable marketing intelligence waiting to be discovered. The Product Roadmap. Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator.
Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. How will your content support the product launch?
PR 20/20
NOVEMBER 29, 2022
Content (ebooks, white papers). Digital marketing properties (mobile apps, websites). Marketing strategies with the greatest potential ROI tap into and maximize existing assets. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Partnerships.
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