Remove Content Marketing Remove Measurement Remove Pharmaceuticals Remove Storytelling
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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. This guide will discuss some key healthcare public relations strategies.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Some roles to consider on your marketing dream team : Content writer. Graphic designer / visual storyteller. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Make this year the most successful year by targeting vertical markets. Measurable.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.