Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. When it comes to freelance content marketing , however, the parameters are often less clear. This type of work is not journalism, strictly speaking. The Check, Please!

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Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

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Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

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Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Catching missed coverage.

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Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

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Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. It’s not just accusations of bias.

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Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The Wall Street Journal just penned a fawning profile of her. Karlie Kloss on Twitter. advertising).

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