ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Landis PR

MAY 28, 2024

Denmark has a high GDP per capita, and high standard of living and is along with other Scandinavian countries often associated with the Nordic Model – which combines free-market capitalism with a strong welfare state and social safety.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 19, 2017

The best way to spend an additional 10% is identifying the practice area that generates the most revenue, and hiring a content writing company to compose 10,000 to 15,000 words of online content about it. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies).

Marketing 62

Marketing SEO Pharmaceuticals Google 62