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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

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SHIFT Archives: The Best of Q2 2015

Shift Communications

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.