Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Find your live stream theme.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

OCTOBER 24, 2015

Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Images: steve p2008 , John Goode ( Creative Commons ). Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. See how they market online. Is the content good, great, or bland? ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I See how they market online. Is the content good, great, or bland? Remember Blockbuster and Kodak?

Real Estate 57

Real Estate How To Web Case Study 57