wiredPRworks

AUGUST 2, 2016

When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. It should be a real blast for anyone looking to improve their knowledge base. Influencer marketing is likely to get abused. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. I push back. It’s not [just] the CMO.

Strategy 108

Strategy How To Content Marketing Analysis 108