wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. It should be a real blast for anyone looking to improve their knowledge base.

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108