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In the PR World, Technical Writers Need Apply

Shift Communications

And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Luckily, tech companies are catching on to the power of writers.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

That way Google won’t downgrade your site if they see a ‘not found’ error.”. If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

Enter: Google. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Perform SEO analysis.

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