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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100
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5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100
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article thumbnail

5 Digital Trends That Affect PR in 2016

The Proactive Report

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Facebook at Work is a new product currently in beta for the work environment.

Trends 100
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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. With Instagram and Facebook, I know more about what people younger than me are doing and care about. It’s a tool of discovery.

Marketing 119
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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Some opportunities will be obvious, such as posting a patriotic message on your Facebook page around the 4th of July.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come? Forecasting their impact.

Groups 138