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Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. With the exception of interviews for feature pieces, most media platforms allow for only a handful of spokesperson quotes. Conclusion.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Reflect and offer constructive feedback.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. With a print interview, there are opportunities to reach out to a journalist and add or amend statements. But, failing to prep can be a miscalculation. Inadequate PR outcomes measurement.

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