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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Don’t run away from consumers.

B2B 147
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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

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What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60
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What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60