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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

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Davos World Communication Forum highlights

Stuart Bruce

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers. By Mike Spear.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers. By Mike Spear.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This is reflective of a traditional view of public relations.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

Her interests focus on PR and social media, but also is interested in event planning and working with established corporations here in Louisville. Since these are future rock stars, you could probably guess that she now serves as the PRSSA National Conference Coordinator. Nominated by Karen Russell, University of Georgia.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients.

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